INTERNATIONAL MARKETING Essay Example | Topics and Well Written Essays - 2500 words

INTERNATIONAL MARKETING - Essay Example The paper also analyses the significance of the food industry and major factors forming and regulating the industry and the environment under which it experiences its gradual but continuous growth. The present study also makes SWOT analysis of the topic under study keeping in view cultural factors and global phenomenon within which the industry observes significant boost during the last century. The future trends and dimensions of the industry have also come in the fold of present study. International marketing refers to the carrying out and management of marketing activities in more than one country. In other words the term refers to the commercial transactions of the product of a company in international market for the consumers of other states along with the country where the product is being manufactured. The world has been transformed into the global village in the contemporary age where the activities in one part of the world are monitored and taken into account in all other parts of the globe too with keen interest. These activities have introduced new trends and dimensions in the changing market scenario. The companies also present their products for the consumers abroad by launching comprehensive campaigns regarding marketing and advertising to introduce before them the benefits these products contain. Western nations and especially the United States rely on thousands of independent enterprises to convert resources into desired goods and services. Moreover, these enterprises provide most of the initiative for improving and adapting the flow of goods and services to new wants. (Newman & Logan, 1976:1) Hence marketing research and plans have become essential parts of strategic analysis. ABC Food Company is one of the famous food brands of the USA, which has grown in an environment of perfect competition. The USA is famous for holding world-class food brands including McDonalds, KFC, HFC,

Purpose of Schooling from the Past to the Present Essay

Purpose of Schooling from the Past to the Present - Essay Example Jefferson also had a strong belief that without and educational background people would never really have any idea of what true freedom was. Jefferson is quoted as saying, "If a nation expects to be ignorant and free, in civilization, it expects what it never was and never will be" (Padover 1952). Therefore the belief from education to the past and currently in the present still exists to be that without an education people will only dream of what they want to be in life and what they would love to achieve. In order for great things to happen one has to have knowledge of their past and a good knowledge of their future through the gift of education. In colonial times the main structure of education was situated around learning English, Reading, Writing, History, and Arithmetic due to the fact that these five areas are and have always been considered to be the most prudent areas to have knowledge about in life. Also, there were public schools just as there are today and there existed private schools as well but in colonial times the only children that could have the possibility of attending where all white and came from very influential and prosperous families (Mapp 1991). Many studies have also found that poor children did not have the ability to attend any type of formal schooling due to the fact they did not have the clothes or supplies to be able to afford going and also due to great fear of not fitting in. Not only this but it was also in part on the fact that their parents needed them more on the farms working for monetary compensation to sustain the family than taking the time to receive a proper education. Therefore thes e children studied through apprenticeship (Pulliam & Patten 1999). Furthermore, those that did venture into elementary school only took time to learn the basics of schooling in order to function decently in society but their knowledge was very limited. Basically the learning process consisted of a lot of memorizing and those who did not study and learn where often whipped, which is similar to the style of punishment today in schools with the principal paddling students who act up in class. However, in colonial times the punishment for disruption was much harsher than it is today. The first textbook came from New England and was titled, "The New England Primer" and formed a part of America's contribution to young people's education. This text was used from 1609 all the way up until the mid 19th century to teach religion and reading (Pulliam & Patten 1999). For instance, for every letter of the alphabet that a child learned they also learned a religious scripture as well. Such as for the letter a, they learned "In Adams fall, We all sin." (Pulliam & Patten 1999). This shows that in the colonial period schools were greatly influenced by religion and when compared to today we can see a stark difference because religion in the public school system has all but been taken out of the teaching curriculum. Benjamin Franklin also had a great role in the educational process during the late colonial period as well, in fact possibly just as influential as Thomas Jefferson was to the learning process of the various time periods. As the times progressed in the learning envir onment for Americans the more the attitude grew that necessary